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Introduction of SAMTOH

In 1970, the first monthly magazine SAMTOH was released as a pocket size edition. Its founding motto was simple, yet with dignity at the same time: 'For the Happiness of Ordinary People.' From its modest origins as a small monthly magazine featuring stories of hope and mutual respect, SAMTOH has earned its reputation for heartwarming stories over the past 40 years. The spirit of SAMTOH, meaning 'fountain' in Korean, is truly the fount of all happiness.
Along with it, SAMTOH has published more than 600 titles of trade book including adult and children's books. This has been made its part of the contribution toward enhancing and enriching the minds of the Koreans.


March 1970 Incorporated
March 1970 Published the first issue of SAMTOH as a monthly magazine
June 1972 Branched out to trade book publishing
June 1978 Published 100th issue of SAMTOH in the ever popular monthly magazine
May 1979 Created "Samtoh Fairy Tale Award" "Samtoh Sijo(traditional poetry) Award" "Samtoh True-Life Story Award"
October 1984 Opened "SAMTOH Blue Bird Theatre"
December 1987 Sold 800,000 copies of "Thinking Fair Tale" by JEONG Chae Bong
October 1994 Sold 300,000 copies of "Flower Shovel" by YI Hae In
August 1995 Sold 200,000 copies of "Standing People" by Beop Jeong
May 1996 Sold 500,000 copies of "Karma" by PI Cheon Deuk
April 2000 CEO KIM Seong Goo inaugurated
August 2000 Launched Homepage, www.isamtoh.com
August 2001 Jointly hosted SICAF2001, an international animation festival, in Seoul
In 2002 Sold a landmark 1.8 million copies of "TV Fairy Tale : The Happy World"
August 2007 Opened "Samtoh Gallery"
October 2011 Published 500th issue of SAMTOH monthly magazine
Present Publishing 600 major titles of trade book

Introducing Senior Writers of SAMTOH

Pi Cheon Deuk
An essay writer, a poet, and an English literary scholar. His honorific, "Gumah." Expressing ordinary events in life in a detailed but simple language, his essays are adored by the many of all age groups and selected for text materials for the intermediate and secondary schools. His "Karma" is a masterpiece of the national value read by Koreans at least once over time. He passed away in May 25th 2007.

Beop Jeong
Built a hermitage on a mountain in the rear of Songgwang, a renown temple in the southern Korea, in the late 1970s, he practiced meditations for two decades alone. Thereafter, he has practiced poverty and non ownership in a little hut in Gangwon Province. He is representative of Korea's Buddhist priesthood, delivering the nature's wisdoms and writing. His writing helps today's readership understand and realize what it is they must know to break away from the greed and egoism. His writings were sold over a half million copies. He passed away in March 11th 2010.

YI Hae In
Sister of the Sisters of St. Benedicto and a poet. Took monastic vows at the age 20, she has left many and deep impressions upon the readership with her "Territory of the Mongolian Dandelion," a collection of poems written during prayers. Demonstrating a purely spiritual world through religious meditations, Sister YI maintains a readership of her own by writing even other than the poems.

JEONG Chae Bong
Pioneer of the "Fairy Tales for the Adults," JEONG exercises resounding prose and meditations. As the first Korean writer, his "Bird from the Waters" and "OSEAM" were each translated and published in Germany and France. Having walked a path of life like a fairy tale for all his life, he passed away in 2001 after leaving with us the warmth of perspective and humility in caring for life.


Essays authored by PI Cheon Deuk, representing Korea's penmanship. It is comprised of words and inquiries searching for little meanings of life in the course of ordinary life in an elegant and systemic prose. "Karma" brings out emotions through detailed speculations of ordinary life and reserved sentimentality. Eighty some pieces are included in addition to the "Karma" which would be read at least once by any Korean adult.

"Standing People"
“Standing People” Comprised of words tailored by Beop Jeong, Korea’s premier Buddhist priest, for consoling the souls of the people failing to discover a place to reside within the world of confusion through his meditations. Suggests that it is not the external but the internal where we should seek our existence and identity, thereby enlightening us the value of the fundamentals of human existence.

"Flower Shovel"
Collection of poems written by Sister YI Hae In, one of the most beloved essay writers of the time by Koreans. Since its first publication in 1994, over 300,000 copies were sold to date. Overlooking the sea from the convent, she pushes to open the windows of a soul with a clear, immaculate voice about life affairs. She illustrates daily routines at the convent, the nature, prayers and meditations.

"Thinking Fairy Tale," a 7 volume series
Written by JEONG Chae Bong, criticizes the egoism, individualism, and the materialism prevailing within the modern society, while illustrating humble features of the ordinary people in the author's own ways. These short writings offer speculations and wisdoms in depth, allowing for us to benefit from the essentials and principles of life beyond the ordinary fun and emotions.

"TV Fairy Tale : The Happy World," the Largest Hit in Korea in 2002

This series of "TV Fairy Tale : The Happy World" broadcasted by KBS and impressed upon the hearts of millions of viewers, was recorded the largest hit of the publication for the year 2002. Stories about growing up in poverty, sacrifices made by parents, and heart warming acts by the neighbors are often come across; however, the emotions this book delivers are never ordinary, because they revive the innocence and truth we lost.

Website : www.isamtoh.com
Address : 1-115, Dongsung-dong Jongno-gu, Seoul, 110-809 KOREA
Tel : 822-763-8965
Fax : 822-3672-1873